Key takeaways
Who Should Attend: |
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From black and white to augmented reality, TV is now living the future.
Are you?
With the onset of Smart TV, an increasing number of retail businesses are harping on dual screening – an ideal interaction between TV and mobile devices through which people can buy and indulge in the moment. This new innovation has opened doors to many more similar opportunities. The radio too is going through a creative transformation to adapt to the evolving taste of its audience. From direct response marketing to cross-platform engagement, stay tuned with what works and what doesn't in the TV and Radio industry.
Key takeaways
- Understand how planning, delivery, measurement and trading are impacting data-driven advertising
- How can Smart TV, second screen be best exploited to benefit content owners, platforms & advertisers
- Understanding the strengths and the role of Smart TV in a cross-platform campaign
- Understanding the role of programmatic buying/RTB for premium online inventory