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It's all about being in the moment. Are you there yet?
Mapping the ideal context for customer engagement
Consumers know that brands collect information on their past purchase behaviour, as well as their likes, dislikes and preferences. Engaging them at the right time and across the right channel is important in order to make them feel listened to. Moreover, with industry technology and customer platforms innovating at such a rapid pace, the possibilities of how customer interactions will look and feel in five years may not be as obvious as you think. Get a headstart into what works and what doesn't at this conference and leave with the latest insights and advanced strategies to get your retail business soaring.
Key takeaways
- Key components you need in your integration plan to ensure alignment to your key business goals
- Move beyond the promise – how to effectively sell and motivate projected ROI
- Key factors that determine where to store data and your analytics engine
- How to maximize compute power on a budget for an increased analysis speed capability
- Develop organizational benchmarks of key consumer metrics and performance indicators