PR

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Who Should Attend:
  • Media Relations Manager
  • Public Affairs Specialist
  • Public Relations Specialist
  • Media and Communications Manager
  • Public Relations Manager
  • Social Media Specialist

PR weds Social
It's time to tie the knot.

The next generation of social media marketing intersects with PR’s natural ability to tell stories and build relationships. That’s why more and more PR agencies are utilizing the vast scope of social media in their digital marketing strategies. So come learn how to make this tool a thriving business asset by taking the abstract principles of conversation and putting them against the hard numbers of campaign measurement.

Key takeaways

  • Integrate PR, SEO, Social and content under one roof to have an integrated approach
  • Create content attuned towards conversations and use it across various digital touch points
  • Apply storytelling concepts and high editorial standards to the creation of text and visual content
  • Best practices of successful real-time-response initiatives in an oversaturated social marketplace
  • Use measurement tactics to determine what’s working and what’s not in your content strategy