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Big Data analytics in the fast lane.
Get your licence to speed.
Data analytics and big data are increasingly becoming the next wave in management improvement strategies. Most Marketing Analytics departments are constantly looking for innovative ways to augment existing client data in order to improve and enrich the customer experience. So, come get a deeper understanding about how strategic integration and alignment with organizational strategies are vital to successfully leveraging data analytics and capitalizing on the opportunities big data present.
Key takeaways
- What is Big Data really and how it can be used to give insight into the customer
- How an effective use of data will enable businesses to stay a step ahead of the evolving consumer
- What consumers really want from their relationship with the companies they deal with and technology
- Get a unique background of experience from research, retail and analytics
- How to leverage Big Data to gain actionable marketing insights