CRM & Loyalty

E-Commerce-1Social media-1Content Marketing-1CRM and Loyalty-2Creative and Copy-1

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Who Should Attend:
  • Heads of Branding
  • Heads of Loyalty Programming
  • Chief Marketing Officers
  • Heads of Customer Engagement
  • Heads of Customer Experience
  • Chief Executive Officers

Even the greatest of kings are loyal to their subjects.
Question is are you one of them?

Customers today may need you less, but when they do interact they expect you to deliver more helpful, relevant and personalized interactions. This rising tide of expectations necessitates that loyalty marketers develop truly innovative programs, utilizing the right mix of strategy, skills and technology.

Key takeaways

  • Discover customer insights that help in developing successful campaign management
  • How Customer behaviour understanding is crucial to the success of CRM and Loyalty
  • How to drive successful CRM by identifying limitations to managing a customer's loyalty
  • Big Data – a new paradigm for CRM and loyalty
  • How creating Customer Value goes beyond satisfaction and leads to loyalty and increased market share