Key takeaways
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Unscrambling the world of content – Do your customers skim on unaware or do they stop and stare?
In our busy, media-saturated, distraction-rich lives, marketers, brands and media outlets have to work harder and faster to grab our attention. With speed being of essence, and more time being spent on smaller screens, the most effective pieces of content are now distilled to images, infographics, illustrations and short videos. From visual content marketing strategies that work to the best content- based case studies, learn how to effectively scale your business with valuable insights you will take home from our conference.
Key takeaways
- Three distinct content marketing models: Content Awareness, the Thought Leader, the Storyteller
- How to get your stakeholders involved in executing your content strategy
- How shared purpose unlocks the full potential of user-generated content and brand advocacy
- How to amplify your content using SlideShare, Pinterest, YouTube and Facebook.
- Insights on the emerging definition of content