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Is your brand getting bigger by the day? Analyzing effective positioning to drive customer loyalty.
As marketers, one of the top challenges that we face today is demonstrating the return on investment associated with our marketing initiatives. Customers today expect brands to consistently deliver on their promise at every point of contact. From virtual storytelling to social transparency brands are now equipping themselves with a plethora of innovative strategies to ensure effective and measurable engagement. So attend this conference and get the best practices, emerging trends, the latest innovations, insightful observations that will leave you inspired, invigorated and informed.
Key takeaways
- Determine the role of visual storytelling in integrated communications
- Behavioral and contextual targeting will be discussed in the context of digital channels
- Methods to develop high ROI proof points for your brand's promise at each customer touch point
- How to create customer segments using behavioral targeting and trigger a specific desired action
- Spot opportunities for visual storytelling within your own organization