Have you and your organization come any closer? Then you shall be exalted too.
Criteria
Individual – The individual would have exhibited the following:
 |
Leadership through innovation and implementation of new products or services, processes, or personal growth using data-driven marketing. |
|
Ability to influence the direct marketing community and elevate its status quo with a proven commitment to enhance the benchmarks of the direct marketing community. |
|
An enormous impact on the data-driven industry within the last 12 months or has earnestly shouldered corporate and social responsibility. |
Organization – The organization would have exhibited the following:
|
A remarkable impact on multichannel direct marketing using data and achieved outstanding results. |
|
Comprehensible innovation, marketplace success, and direct response impact within the community by involving new concepts, methods/models, and use of direct marketing processes, within the last 12 months. |
|
Successful implementation of direct marketing for optimal customer communications, response, and retention. |
|
Outstanding loyalty marketing and customer service measured by return rate and retention |
|
Results achieved in the process demonstrate awe-inspiring corporate and social responsibility. |