Selection Process

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“Somewhere along the line, after I’m finally off the premises, you or your successors may want to take my name off the premises, too.
It’s ok with me, if it’s good for you.
But I would demand that you take my name off the door, when you lose that restless feeling that anything you do is ever quite
good enough.
When you lose your passion for thoroughness. When you stop building on strong ideas and start
a routine production line.
That my friends is when I shall demand you take my name off
the door"

Leo Burnett, Chicago
1st December 1967

Selection Process

Every year, the DMAi assembles an Executive Committee of notable marketers and entrepreneurs to select inductees nominated by their contemporaries and other community members, into the DMAi Hall of Fame.

The Executive Committee selects up to 4 individuals and nominates them for review by the DMA Board of Directors & Board of Governors.

The award may be bestowed upon the individual at the discretion of the DMA Hall of Fame Executive Committee either for their significant accomplishments in the past or at present. Up to four awards in either category (living or posthumous) may be awarded annually.

However, it is not necessary to present awards every year and the Committee and/or the Board may recommend and vote not to induct anyone in a given year. Inductees are honored at an annual induction ceremony. In 2012, the Hall of Fame awards was presented in August at DMAi 2012 in Mumbai.