“Somewhere along the line, after I’m finally off the premises, you or your successors may want to take my name off the premises, too.
It’s ok with me, if it’s good for you.
But I would demand that you take my name off the door, when you lose that restless feeling that anything you do is ever quite
good enough.
When you lose your passion for thoroughness. When you stop building on strong ideas and start
a routine production line.
That my friends is when I shall demand you take my name off
the door"

Leo Burnett, Chicago
1st December 1967