It’s ok with me, if it’s good for you.
But I would demand that you take my name off the door, when you lose that restless feeling that anything you do is ever quite
good enough.
When you lose your passion for thoroughness. When you stop building on strong ideas and start
a routine production line.
That my friends is when I shall demand you take my name off
the door"
Leo Burnett, Chicago
1st December 1967
An individual who has made a major contribution to the theory and practice of direct & interactive marketing. The Advisory and Executive Committee has interpreted these criteria to mean that election to the Hall of Fame presupposes notable success in the direct marketing community, in addition to giving back to the community, and recognizing significant contributions made outside of the individual’s business.
The Advisory and Executive Committee considers candidates who have been nominated in accordance with the following: A description of contributions made by the candidate to the theory and practice of direct/interactive marketing, inspired and mentored future generations and encouraged marketers to strive for excellence.