“Somewhere along the line, after I’m finally off the premises, you or your successors may want to take my name off the premises, too.
It’s ok with me, if it’s good for you.
But I would demand that you take my name off the door, when you lose that restless feeling that anything you do is ever quite
good enough.
When you lose your passion for thoroughness. When you stop building on strong ideas and start
a routine production line.
That my friends is when I shall demand you take my name off
the door"
It’s ok with me, if it’s good for you.
But I would demand that you take my name off the door, when you lose that restless feeling that anything you do is ever quite
good enough.
When you lose your passion for thoroughness. When you stop building on strong ideas and start
a routine production line.
That my friends is when I shall demand you take my name off
the door"
Leo Burnett, Chicago
1st December 1967
About Awards
To celebrate the spirit of data-driven/interactive marketing in terms of innovation, creativity and services in collaboration with the right expertise, DMAi initiated the DMAi Hall of Fame in 2012.
In line with DMAi’s continual efforts to create recognition for marketers who have made an enormous difference in the way brands communicate with customers and have raised the standards of the professionalism in marketing by awe-inspiring standards, the DMAi Hall of Fame will recognize scholars, marketers and entrepreneurs who have impacted the direct & the interactive industry in a big way.