The world of marketing is at the helm of constant change. To address these evolving paradigms, the DMAi 2025 Convention brings together a holistic learning experience. Stay engaged with 15 targeted Conference streams, powerful Keynote sessions, in- depth Masterclasses, Hall of Fame, Marketing Leader of the Year Award and much more.
Moreover, 'Be the Change' – our theme for this year, showcases how ultra-segmented customers and hyper-personalized marketing programs through specific product, pricing & promotion actions can result in delightful customer experience and better returns. So, come expecting data-driven insights and best practices across a gamut of marketing disciplines and equip yourself with a better strategy to get your ROIs soaring. Click here to register now!
Strategic Summit for C-SuiteAn unparalleled conference session that will cater to the predicaments of the CMO, CXO and the whole fraternity.
Comprehensive ExposureChoose from a myriad of 15 marketing streams simultaneously taking place under one roof and get a global learning in strategic marketing across various channels.
Marketing leader of the YearBe a part of the awards program where individuals & organizations who have used data to get unmatched results will be felicitated.
DMAi Hall of FameCelebrate the recognition of scholars, marketers, creatives and entrepreneurs who have impacted the direct & interactive industry.
MasterclassesGet valuable lessons and the best practices on how to stay ahead of your competitors by harnessing data to create better consumer experience.
Keynotes sessionsListen to expert marketing thought leaders speak about the evolving trends and data-driven effectiveness that is crucial to your business.
Expert Roundtable & DebatesHere's an opportunity to have your industry related questions answered during our interactive panel sessions and debates with leading marketing figure-heads.
Innovation ZoneWitness the latest in technology, cutting edge innovation and trends from around the globe, while you connect with effective enablers across the industry.
So what's keeping you from signing up for an experience that can transform your numbers!
Choose a Conference track relevant to your business
Email Marketing
Mobile Marketing
Rich Media, TV & Radio
PR
Social Strategy
Strategic Summit
Data & Analytics
Brand Marketing
Retail
SEO & Web Marketing
E-Commerce
CRM & Loyalty
Content Marketing
Social Media
Creative & Copy
Choose a Conference track relevant to your business
Sponsorship is an unrivalled opportunity to raise your company profile and, in conjunction with an exhibit space, offers optimum exposure. Sponsoring at the DMAI 2025 Convention, will put you in front row of marketers and decision makers across leading brands and businesses.
Get the opportunity to leverage your brand image, prestige and credibility, at a signature event for marketers from across the world. As a sponsor, your brand will earn equity and significantly increase your brand impact and footprint to an influential audience, which may not have been otherwise available or economical to reach.
Why Sponsor?- Heightened exposure to your target market
- Supports your specific marketing objectives
- Better reach and frequency
- Unparalleled networking
How will you benefit?Promotional
- Brand name and imagery at event
- Accreditation and logos on publicity materials
- Company inserts in delivered media
- Opportunity to address audiences and participants
- Branding on durable items
Media
- Accreditation on press / publicity releases
- Inserts in press packs
- Hospitality
- Joint hosting of events
- A specified number of invitations to significant events and the gala night
The program is primarily built for B2B businesses engaged in customer acquisition and serve the entire eco-system. These programs are designed to enhance the prolificacy of your lead generation campaigns and give you the larger lead numbers you seek.
In addition, this is a must-have for brands that derive affinity from influencers in the media, marketing & advertising world. Do find below, a link to a few of our packages that you can choose from and customize an option that would meet your needs in the best possible manner.
For more information on sponsorship opportunities and pricing, contact Shelly Singh, Director & COO, DMAi at +91 9987701357 or write to shelly@direct-marketing-association-india.org
Overcoming obstacles. Innovating. Creating. Inspiring. In a field as vast as any galaxy, they were the stars that led the way for marketing. Blazing new trails with their dedication and creativity, in a constant quest to raise the bar on possibilities. Where others may have halted, they continued. Mentoring novices. Creating processes and structures. Sharing crucial knowledge. And yes, inspiring whole new generations to take up the torch of marketing.
2012 Inductees-
Ramesh Iyengar
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Late Vivek Basrur
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Drayton Bird
2013 Inductees-
R Sridhar
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B S Nagesh
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Winnifred Knight
DMAi Hall of Fame honours Digital & Direct marketing professionals who have made outstanding career contributions to the practice, growth, and stature of the direct marketing process. It celebrates the spirit of direct & interactive marketing with innovation, collaboration, and creativity.
In line with DMAi's continuous efforts to create recognition for marketers who have made a difference in the way brands communicate with customers and raised the standards and level of professionalism in marketing. The DMAi Hall of Fame will recognize scholars, marketers, creatives and entrepreneurs who have impacted the direct & interactive industry.
DMAi's Hall of Fame is modeled along the lines of DMA Hall of Fame, the most prestigious award bestowed in the direct marketing community. DMAi Hall of Fame will felicitate lifetime achievers in two categories - living & posthumous and as many as four individuals can be inducted every year to serve as an inspiration for future generations and encourage excellence.
Nominee Selection ProcessEvery year, the DMAi assembles an Executive Committee of scholars, marketers, creatives, and entrepreneurs to select inductees nominated by peers and the public into the DMAi Hall of Fame,The Executive Committee selects up to 4 individuals and nominates them for review by the DMA Board of Directors & Board of Governors. The award may be made at the discretion of the DMA Hall of Fame Executive Committee for accomplishments of significance either past or present.
Up to four awards in either category (living or posthumous) can be awarded annually. However, it is not necessary to present awards every year and the Committee and/or the Board may recommend and vote not to induct anyone in a given year. Inductees are honored at an annual induction ceremony. The 3rd Hall of Fame will be in conjunction with the Annual Convention in Jan 2025 at Delhi.
Honoring Data-Driven Marketing Excellence through Corporate and Social ResponsibilityDMAi, conducts the Hall of Fame recognition progam and the DMAi Awards are the stepping stone to the gateway of international recognition, the oscars for marketing, the very prestigous DMA International ECHO Awards. The DMAi Marketer of the Year award is a new citation being instituted.
Like the Hall of Fame Awards program & the DMA Awards, the Marketer of the Year Award is fashioned closely on the lines of the program at the global DMA. The program however has been re-modeled to serve the needs of the fraternity. It is a joint citation for an individual & the company.
This accolade honors the achievement, innovation, and inspiring leadership of an individual & the company whose work represents the very best in data-driven marketing industry. The individual & company being considered will have exhibited corporate and social responsibility through the innovation and implementation of new products, services, processes and growth within the last 12 months.
Those being considered have had a positive impact on the marketing community and excelled at connecting data and the consumer through data-driven marketing.
CriteriaThe DMA Marketer of the Year Award accolade honors achievement, innovation, and inspiring leadership of an individual or company whose work represents the very best in the data-driven marketing industry. The individual or company being considered will have exhibited corporate and social responsibility through innovation and implementation of new products, services, processes and growth within the last 12 months.
Factors considered for individual performance include:
- Demonstrated leadership through the innovation and implementation of new products or services, processes, or personal growth using data-driven marketing and show results.
- Utilization of data and technology to showcase their contribution within the marketing community.
- Have a proven commitment to enhancing the direct marketing community.
- Ability to influence the direct marketing community and elevate status quo.
- Has had an impact on the data-driven industry within the last 12 months.
- Exhibited corporate and social responsibility.
Factors considered for company performance include:
- Will have shown an impact on multichannel direct marketing using data and results.
- Represents innovation, marketplace success, and direct response impact within the community.
- Involve new concepts, methods/models, and use of direct marketing processes.
- Successfully implement the use of direct marketing for optimal customer communications, response, and retention.
- Outstanding loyalty marketing and customer service measured by return rate and retention.
- Results achieved within the last 12 months.
- Exhibited corporate and social responsibility.
As an apex, not for profit DMAi, since 1992, brings about collective action for advancing & protecting responsible Data Driven Marketing and Advertising. As the key to making marketing relevant and provide sustained customer engagement DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data driven, Marketing & Advertising community. DMAi is also co-founder of the International Federation of DMA's.
The DMAi, in recent times, has successfully conducted two annual global conventions drawing participation from over 125 corporations from India & afar. DMAi also sets stage for learning opportunities & intra vertical networking forums like-Day Learning Events called Masterclasses, peer to peer networking forums like the UNWIND, the CxO Roundtable.
As a platform for motivation, the DMAi has established a credible Awards & Recognition program with industry participation. The DMAi Awards instituted in alliance with the DMA International ECHO Awards aim at providing global recognition for response driven and result oriented marketing. The Hall of Fame awards felicitates individuals with lifetime awards for their noteworthy contribution.
Partner DMAs
DMAi, in association with ADMA (Australian Direct Marketing Association), brings out the advantage of authentic resources and expertise to foster data-driven intelligence into the marketing world. This collaboration will significantly impact education, information, resource sharing, conference, seminars, networking and contact development and member recognition.
DMAi has also associated with the DMA UK. This association will ensure exchange of knowledge relevant to marketing and amplify the mediums of marketing on the global map. This will inspire mutual exchange of ideas and cultural heritage that will open up new avenues for nations to understand geographical nuances for better marketing results.
About DelhiA modern metropolitan city with a historic past is what one may feel while travelling in Delhi. The history of Delhi city is long and chequered. Delhi has seen the rise and fall of many empires. It has evolved over the ruins of seven cities, built by rulers from the Hindu Rajputs to the Mughals and finally the British. Delhi is truly a cosmopolitan city which has brought within its fold people of all ethnic groups and their traditions and culture, reflected in a variety of arts, crafts, cuisines, festivals and lifestyles.
Radisson Blu's Five-star Business HotelWhether you're in Delhi for vacation or business meetings, you'll love the prime location of the Radisson Blu Plaza Delhi hotel, situated in the NCR and just moments from Indira Gandhi International Airport and Gurgaon's business hub.
Rest well in 261 modern hotel rooms and suites with amenities like free wireless Internet and 24-hour room service. Feast on unlimited kababs at The Great Kabab Factory and sample international cuisine at NYC. You can keep up with your workout routine in the state-of-the-art gym, and melt away the stress of the business day in the luxurious on-site spa.
The DMAi 2025 Convention will be hosted in the sprawling Crystal and Ebony, the hotel's elegant ballroom and function room. The resplendent Crystal is an ideal banquet hall for conventions and parties for up to 1,000 people. This Delhi business hotel provides a dedicated porte-cochère and spectacular lobby ideal for receptions.
Consider upgrading to a Business Class Room to enjoy access to the Plaza Lounge, featuring a complimentary breakfast and evening reception. If you're in Delhi on business, be sure to take advantage of hotel secretarial services and temporary office space at the Radisson Blu Plaza Delhi.
VisaWe believe that convention in itself means the collective effort of national and international people. Because of world events, visa applications are subject to a greater degree of scrutiny than in the past. The greater the scrutiny, the longer the waiting period. So we request our members from the international market will have to approach their respective embassies to get their visas sanctioned at the earliest.
Visa requirements vary from country to country. Contact the Indian embassy or consulate in the country where you live to determine if you will need a visa and/or a visa support letter to visit India. The decision to grant visas belongs solely to the embassy/consulate. DMAi cannot promise that you or your colleagues will receive a visa. Likewise, DMAi cannot change the decision of the governmental agency should your application be denied.
Begin your visa application process well in advance of your travel dates. Visa applications face more scrutiny and a longer waiting period than they have in the past.
Once you have registered as a delegate / speaker / exhibitor, please drop us a line at secretary@direct-marketing-association-india.org providing the following details
- Name as on Passport
- Passport - Date & Place of Issue
- Passport Validity
- Address as on Passport
- Official Address
- Place of stay in India
- Country Specific Requirements for Visa
We would furnish you with an invitation letter for the purpose of visa application.
Vivek B
Amit Madhan
COO, Thomas Cook
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